OUR STORY

We create luxury you can’t afford to live without.

Born from the simple desire for loungewear that was feminine, stylish, comfortable, but practical to wear and look after, Alexandra Woods created White Lily Row. An Australian boutique loungewear label based in Sydney, White Lily Row is all about adding a little piece of luxury to the everyday.

With a background in media and sales and a love of loungewear, Alexandra set out to create the dream pieces that she felt were missing in the market. Working with a talented team of female designers and artists, Alexandra has created unique, inspiring prints and designs you’ll really want to wear.

All White Lily Row pieces are comfy, easy-care, designer pieces they won’t break the bank.

Mum of five, that includes two fur babies, Alexandra believes it’s the “little things” in life that make her feel beautiful. From feeling the sand between her toes on long ocean walks to curling up in her slip with a delicious cuppa and a good book. Alexandra’s also a fan of the two-minute morning check-in, where she sets her intention for the day and asks one simple question – what makes you breathe?

So, what makes you breathe? Why not drop Alexandra a line and let her know?

Launching in 2020 with the signature Addison Kimono, and two beautiful slips the Isla, and the Harlow, White Lily Row hopes to help inspire more beauty in every day. No matter how and when you wear your little piece of luxury, we hope you’ll take a moment and enjoy.